In this Episode, we’ll speak with CXO Jeannine Edwards, Client Experience Officer about how to become a Next Gen MSP by following a short list of strategies to accelerate revenue and profitability. We’ll also talk about why it’s important to identify and stay abreast with some of the most common Sales & Marketing pain points for MSPs.
Xcellerate has hired ConnectWise, CMP Media and MSP community veteran Jeannine Edwards as customer experience officer. Xcellerate, led by CEO Tommy Wald, is an MSP accelerator that’s seeking to work with IT services providers in a range of ways.
Edwards is well-known across the MSP community and the IT channel. At ConnectWise, she helped pioneer the company’s annual partner summit — which transformed into IT Nation, one of the largest communities and annual gatherings of MSPs and technology solutions providers focused on recurring revenues. Earlier, she played a major role at IPED (the Institute for Partner Education and Development), an Everything Channel property that was a strategic piece of the former CMP Media.
Edwards arrives at Xcellerate during a key time. The company is seeking to work with MSPs that have roughly 10 or fewer employees. The idea is to plug those MSPs into a standardized technology platform and a best-practices business ecosystem. The model is based on learnings from CodeBlue, a New Zealand-based MSP that CSG acquired for $15 million(NZ) in 2015. Former CodeBlue CEO Ken Davis and several other executives are the driving forces behind Xcellerate.
- How MSP landscape is changing (9:13)
- High performing Managed Service Providers (10:41)
- Becoming more than just an ITB (12:50)
- Differentiating yourself through Verticalization (16:34)
- How MSPs can continually move toward revenue and profitability (22:47)
- Utilizing PNL (28:14)
- Becoming a Next Gen MSP (30:20)
We’d love to hear your thoughts, questions, and comments on this episode in our comments sections below, as well as any future suggestions for topics or guests you’d like to hear!
Bio for Jeannine Edwards provided by Jeannine Edwards Joins Xcellerate as Customer Experience Officer
Intro music is the track “All In” by Michael Ruscio; supplied by FRESH Music Library. Check out their great music selection at freshmusic.com.